06 5 / 2013
Bay Alarm Motto
Bay Alarm has some clever mottos. I know if I’m ever in the market for a burglar alarm system, I’m going with the company that has the most puns in their marketing material. I know that sounds sarcastic, but it’s actually not. Puns = sense of humor = fun personality = good customer experience.
06 5 / 2013
Presented without comment (except this one (and this one (and this one ( … ))))
22 4 / 2013
4/20 Postmates Email
Here’s an email I got from Postmates on 4/20 at 4:20pm. Regardless of the actual copy of this email it is an effective form of brand identity and provides a clever way for the company to gain (or lose) loyal users.
06 3 / 2013
Wanelo has amazing copy, all over their website. It definitely caters to young people with tons of meme references, inside jokes, and sarcastic humor. Wonderful way to build brand loyalty if you fit their target demographic. I love it!
12 2 / 2013
Salmon are Spawing!
Playful sign on the side of a hiking trail. Shhhh!
04 2 / 2013
In-N-Out Calorie Info
Here’s some copy being used for harm instead of good. By choosing incredibly useless units, In-N-Out Burger makes it seem like their drinks have almost no calories.
01 2 / 2013
Letterpress App Update
Humorous copy in the “what’s new” screen for the iOS game Letterpress.
30 1 / 2013
Humble Indie Bundle Donation Page
When you donate too little for the Humble Bundle, you get really cool inline copy that uses positive social pressure to increase donations. The copy here is really important to getting more donations.
29 1 / 2013
Patch Notes for the Sims
Permalink 1 note